Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Klarna’s freefalling valuation betrays harrowing H2 ahead for payments firms

The news: Klarna’s valuation could collapse to as low as $6.5 billion if it pulls off negotiating a $650 million funding haul, per the Wall Street Journal.

How we got here: Klarna has reportedly been trying to raise funds since at least May to help weather a whirlwind of exogenous factors—record inflation, the war in Ukraine, rising interest rates—that have kept investors on the sidelines.

  • An earlier deal would have injected $1 billion into Klarna’s coffers and dropped its valuation from a June 2021 high of $46 billion to about $30 billion.
  • Negotiations haven’t been going well for Klarna. Just weeks ago, it was reportedly willing to accept a $15 billion valuation for a $500 million haul.

If it closes the latest deal, Klarna will get more money than the June proposal—at the cost of a roughly 85% devaluation.

Misery loves company: When it comes to anemic funding hauls and valuations thought unimaginable just a year ago, Klarna’s not alone.

  • Stripe’s valuation has fallen 35% from the start of the year, according to Business Insider. Investor Fidelity has slashed Stripe’s valuation every month in 2022 except for March.
  • The valuation of private buy now, pay later (BNPL) firm SumUp fell from $22 billion to just $8 billion after its latest funding haul.
  • Shares in publicly listed Affirm are down more than 80% this year. Block’s and PayPal’s have dropped more than 60% each.

Economic uncertainty is a pain that cuts across industries. The turbulent first half of the year has impacted the valuations of businesses in almost every sector, and the S&P 500 notched its worst first half of the year since 1970, per the New York Times, down nearly 21% since the year started.

What’s next? Firms may have to adapt to a more challenging climate in H2.

  1. Cut costs: The increasing cost of capital and subsequent drop in funding means payments firms will have to conserve cash and possibly scale back growth plans. Smaller, loss-making fintechs will be particularly vulnerable without the safety blanket of easy financing to protect against missteps. Job cuts are one way to reduce overheads—Klarna and BizPay have already trimmed headcounts.
  2. Diversification: Branching out into other payment types and broader financial services can minimize risk and create additional revenue streams, with Stripe and Klarna both expanding beyond traditional payments.
  3. Acquisitions: Payment companies with strong balance sheets could pick up struggling fintechs at a steep discount to widen their product offerings and bring in new tech and customers. Payments provider GoCardless, for example, will buy open banking data provider Nordigen.

The big takeaway: Klarna and its payment competitors know their lower valuations reflect a harsher funding climate characterized by reduced investor confidence. Market sentiment isn’t likely to improve in the short term, so fintechs need to brace themselves for a leaner and meaner second half where new capital is harder to come by.