This article was written with the assistance of ChatGPT.
The news: Disney Advertising is partnering with Kroger Precision Marketing (KPM) and PepsiCo for a beta test that allows consumer packaged goods (CPG) marketers to target audiences using shopper data on select Disney platforms, starting with Hulu, per Ad Age.
How it works: The partnership relies on the data Kroger collects from the over 60 million households that shop with the grocer annually, as well as deeper insights from its loyalty program.
The big takeaway: The partnership is aimed at solving key retail media pain points—namely, giving marketers more granular targeting abilities and improving their capabilities to measure ROI.
Go further: Check out our latest Retail Media Ad Spending Forecast.
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