The trend: Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
More on this: Amazon has completely transformed consumers’ expectations for delivery: Not only do shoppers now expect free delivery, they also want it to be fast—an issue many retailers have struggled with, particularly in less densely populated areas.
When it comes to last-mile fulfillment, retailers can:
With the first two options, retailers are essentially at the mercy of other companies to fulfill orders as quickly as possible.
Walmart leads the way: Over the past year, Walmart has adopted numerous tactics to increase delivery speeds and efficiency as it aims to win back market share from Amazon.
The robots are coming: With labor costs continuing to increase and competition for workers remaining fierce, retailers are looking to autonomous delivery technologies to help them with order fulfillment.
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