Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Latin America Consumer Product Research Behaviors 2023

The Buyer Journey Is Fast Evolving, and Marketers Need to Keep Up

Download
Share
About This Report
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Table of Contents

More than half of Latin America’s population ages 14 and older—or 264.8 million people—will make at least one digital purchase this year, per our forecast. Our regional flash survey delves deeper into consumers’ evolving online product research habits and attitudes toward sponsored product ads. The findings can help marketers better reach shoppers as competition for household budgets intensifies.

Key Question: How are consumers’ product research behaviors changing, and how should marketers respond?

Key Stat: When searching for products, consumers in Latin America are increasingly abandoning traditional search engines like Google, Yahoo, and Bing and instead using retailers’ digital properties.

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Digital buying is still on the rise in Latin America
  3. Traditional search engines are struggling to maintain relevance in product research
  4. Consumers are taking a more nuanced approach to product research
  1. Video content is important, but it’s not consumers’ No. 1 format for product research
  2. Product research is taking less time (thanks, in part, to retail media)
  3. About the Survey
  4. Listen Next
  1. Sources
  2. Media Gallery

Charts in This Report

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain
Jennifer Pearson
VP, Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client