Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Latin America Mobile Payment Users 2019

What’s Driving Adoption in Argentina, Brazil, Mexico and Other Markets

About This Report
This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.
Table of Contents

Executive Summary

Latin America’s proximity mobile payment market is growing. We forecast that 11.9% of Latin America smartphone users ages 14 and older will make at least one proximity mobile payment transaction within six months in 2019.

How many people in Latin America use proximity mobile payments?

In 2019, we forecast that 28.2 million individuals in Latin America will make a proximity mobile payment transaction. This number will climb to 48.3 million by 2023, when 17.2% of smartphone users will utilize proximity mobile payments.

What are the leading proximity mobile payment providers in Latin America?

Brazil is the only country where Samsung Pay, Google Pay and Apple Pay are all present. Regional players like Mercado Pago have looked to encourage consumer and merchant adoption of proximity mobile payment solutions across the other Latin American countries.

What’s driving proximity mobile payment adoption?

Proximity mobile payments usage is closely linked to age. Younger consumers in Latin America are adopting this payment method the fastest, citing ease of use while on the go, immediate money transfers and instant confirmation, as well as being a good backup if they forget their purse or wallet.

What are the barriers to proximity mobile payment adoption?

Latin America still needs to overcome a number of obstacles before its proximity mobile payment figures reach those of other regions like North America or Europe. Most notably, mobile payment providers will need to overcome consumers’ reliance on cash, educate them about the security of proximity mobile payments, and find ways to include them in the broader financial ecosystem.

WHAT’S IN THIS REPORT? This report features our latest estimates for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It covers our forecasts, third-party data and regional market movements.

KEY STAT: More than a tenth of smartphone users in Latin America will make at least one proximity mobile payment transaction within six months in 2019. We expect double-digit year-over-year usage growth throughout the forecast period.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

9expert perspectives

Insights from industry and company leaders.

Table of Contents

  1. Executive Summary
  2. Proximity Mobile Payment Users in Latin America
  3. What’s Driving Proximity Mobile Payments in Latin America
  1. Key Takeaways
  2. eMarketer Interviews
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Interviewed for This Report

Paula Arregui
Chief Operating Officer, Mercado Pago
Interviewed September 11, 2019
Mark Colleran
Director, Research and Insights
Interviewed September 17, 2019
Federico Gómez Schumacher
General Manager, Brazil and Mexico
Interviewed September 19, 2019
Harsh Gupta
Product Director, Cashi
Interviewed September 18, 2019
Mao Herman
Brand Manager, Latin America
Interviewed September 11, 2019
Alessandro Labelli
Head of Mobile Payments, Mercado Pago
Interviewed September 11, 2019
Jorge Larravide
Red Link S.A.
Chief Commercial Officer
Interviewed September 11, 2019
Rubén Salazar Genovez
Visa, Latin America and the Caribbean
Senior Vice President, Products and Innovation
Interviewed October 16, 2019
Julián Scopinaro
Director, Payments
Interviewed September 18, 2019


Matteo Ceurvels


Cindy Liu
Senior Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client