Nearly half of Latin America’s population—or 327.2 million people—will watch digital video content on their mobile phones this year, per our forecast. Our first-ever regional flash survey delves deeper into mobile users’ viewing habits and attitudes toward Latin America’s rapidly evolving digital video landscape. The findings can help media companies and advertisers reach consumers in an increasingly crowded streaming landscape.
Key Question: What is top of mind for mobile video viewers in Latin America, and how should media companies respond?
KEY STAT: Despite local and international players’ best efforts, the regional landscape is still a game of Netflix versus everyone else.
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