Previous economic crises forced companies in Latin America to reduce costs, but the COVID-19 pandemic compelled retailers to ramp up investment in ecommerce, embrace a digital-first agenda, and meet the growing demands of more technologically savvy consumers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our first-ever overview of retail ecommerce sales figures for seven companies in Latin America during H1 2021. It also explores key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.
KEY STAT: Mercado Libre is the clear winner in retail ecommerce sales. At $13.08 billion, the company’s sales were almost as much as the other six, which had combined sales of $13.27 billion in H1 2021.
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