Latin America’s $1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.
Key Question: How are retail media networks changing the paid media mix in Latin America?
KEY STAT: Retailers were among the fastest-growing digital advertising players in 2022, according to our estimates. Three of Latin America’s most prominent retail and ecommerce players—Mercado Libre, Falabella, and Walmart Mexico—were among the leaders.
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First Published on Jun 20, 2023
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