In 2023, Facebook and Twitter will experience strong declines in user growth as headwinds mount. Instagram and TikTok will benefit most from the exodus of users.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest forecast for social users in Latin America, including breakouts for Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss key trends for Facebook, Twitter, TikTok, Instagram, and Snapchat.
KEY STAT: TikTok will be Latin America’s fastest-growing major social platform in 2023. Meanwhile, a continued exodus of users will drag growth into negative territory for Facebook and Twitter, with the latter experiencing its first-ever user decline.
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First Published on Jan 23, 2023
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