Latin America Trends to Watch for 2023

New Opportunities in Retail Media, Livestreaming Ecommerce, and AVOD

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About This Report
Latin America’s digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.
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Latin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.

Ecommerce and Digital Advertising Are Bright Spots Amid Economic Slowdown

Retailers and advertisers will face turbulence in 2023, as GDP growth in Latin America comes to a halt and inflation remains high at 11.4%, per the International Monetary Fund (IMF). Despite this, retail ecommerce sales and digital ad spending in the region will grow by double digits in 2023.

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Table of Contents

  1. Ecommerce and Digital Advertising Are Bright Spots Amid Economic Slowdown
  2. Consumers’ Evolving Search Habits Fuel Retail Media Advertising
  3. Livestreaming Ecommerce Takes Off
  1. Netflix Faces an Uphill Battle With Its Ad-Supported Tier
  2. Listen Next
  3. Sources
  1. Media Gallery

authors

Matteo Ceurvels

Contributors

Paola Flores-Marquez
Researcher, Latin America & Spain
Debra Aho Williamson
Principal Analyst
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