Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Legend of Zelda: Tears of the Kingdom sets sales records for Nintendo

The news: Legend of Zelda: Tears of the Kingdom sold 10 million copies globally in its first three days, making it the fastest-selling game for the Nintendo Switch, per IGN.

Why it’s worth watching: The sales milestone also makes Tears of the Kingdom the fastest-selling Nintendo Switch game in the Americas and the fastest-selling Nintendo title on any system released in the region.

  • According to review aggregator Metacritic, Tears of the Kingdom received “universal acclaim,” based on an average score of 96 out of 100 from 101 reviews
  • It’s the highest-rated game on the review aggregator OpenCritic.
  • It also proves that despite the economic downturn slowing sales of PCs and smartphones, video games continue to be profitable.

Video games show resilience: In 2022, we estimated that more than half (54.2%) of the US population were digital gamers

  • Tears of the Kingdom comes at a critical time for Nintendo, which has no new Switch hardware expected until 2024.
  • The creation of Tears of the Kingdom began in 2017 as developers were looking at expansion packs and downloadable content to add to Legend of Zelda: Breath of the Wild—the Switch’s launch title.
  • The ideas and add-ons were so compelling that Nintendo decided to develop a sequel for the Switch.

Gaming changer: Tears of the Kingdom’s early success bucks the trend favoring cloud and streaming games over consoles and shows that beloved intellectual property and AAA game releases can sustain aging hardware and even lead to sales of older, related games.