The news: LinkedIn is introducing a number of upgrades for advertisers.
White papers, rejoice: Long-form material, such as case studies, reports, and white papers, can now be promoted by advertisers directly in members' feeds without having to leave the professional network thanks to Document Ads.
Reducing friction: Marketers now have a single spot to manage, choose, store, and publish all of the media they use for single-image and video advertising on the platform with the new LinkedIn Media Library.
Why it matters: We expect US B2B display ad spending on LinkedIn to total $3.01 billion this year and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly one in four B2B digital ad dollars spent in the US.
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