EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More


Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

LinkedIn finds early newsletter success, but there’s more to come

The news: LinkedIn’s newsletter strategy is paying off. In an interview with The Information, director of product management Keren Baruch said Linkedin now boasts 63,000 newsletters, 10 times more than one year ago.

The newsletter boom? LinkedIn’s newsletter growth stands in contrast to the troubles facing companies like Substack, which were catapulted to success during the pandemic but have had a hard time maintaining growth or profitability since. Last May, Substack canceled its Series C fundraising round after investor interest slowed.

  • It’s not just Substack that’s struggling: Meta and Twitter both canned their newsletter projects recently to cut costs. But LinkedIn’s content has been able to succeed due to its integration with the platform’s regular feed and engaged users.
  • Rather than being created by LinkedIn or companies on the platform, any user can offer a newsletter. Furthermore, newsletters can show up in Linkedin’s newsfeed, allowing them to reach more users than if they were limited to email only.

What’s next? LinkedIn newsletters are a creator economy success, but parent company Microsoft has grander designs for them as a generator of advertising revenue.

  • LinkedIn newsletters were rolled out alongside several marketing and analytics features but lack crucial advertising infrastructure themselves.
  • At present, LinkedIn creators looking to monetize their newsletters must reach out to advertisers directly. But it likely won’t be long before Microsoft adds functionality that connects users with advertisers a la TikTok’s Creator Marketplace.
  • Through such a service, creators and advertisers with overlapping interests can forge partnerships, perhaps with Microsoft taking a cut of revenues. Microsoft’s push into artificial intelligence could also come into play, helping to automate ads for creators’ newsletters.