The news: LinkedIn’s newsletter strategy is paying off. In an interview with The Information, director of product management Keren Baruch said Linkedin now boasts 63,000 newsletters, 10 times more than one year ago.
The newsletter boom? LinkedIn’s newsletter growth stands in contrast to the troubles facing companies like Substack, which were catapulted to success during the pandemic but have had a hard time maintaining growth or profitability since. Last May, Substack canceled its Series C fundraising round after investor interest slowed.
What’s next? LinkedIn newsletters are a creator economy success, but parent company Microsoft has grander designs for them as a generator of advertising revenue.