The news: LinkedIn has announced Accelerate, a generative AI tool designed to help advertisers automate all aspects of campaign creation, reducing the time and effort required. In just 5 minutes, LinkedIn says Accelerate can craft and optimize a campaign, ensuring it reaches the ideal B2B audience.
B2B, not B2C: With this tool, it’s clear LinkedIn is recognizing the fact that B2B marketing is a nuanced field with distinctions from B2C marketing.
Why it matters: With B2B marketing's unique challenges, a tool like Accelerate has the potential to give marketers more confidence in their campaign creation and deployment—and move more B2B spending toward digital channels.
Our take: As digital marketing continues to evolve, tools like LinkedIn's Accelerate will raise the bar for efficiency, precision, and return on ad spend (ROAS).
First Published on Oct 3, 2023
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