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Key stat: LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a Linkedin survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
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Methodology: Data is from the June 2023 LinkedIn report "The B2B Marketing Benchmark" conducted by Ipsos. 1,954 B2B marketers worldwide from various industries were surveyed during March 24-May 5, 2023 by Ipsos. Respondents were marketing leaders and CFOs with job title of C-level executives (n=751) or Senior Manager/Director/VP/President (n=1,203).
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