The news: LiveRamp has expanded its data collaboration partnership with Pinterest to offer improved integration for global advertisers. The arrangement now covers multiple regions, including North America, South America, select European markets, and Asia-Pacific regions.
Clean room 101: DCRs allow secure, privacy-compliant data sharing between advertisers and partners.
Yes, but: DCRs are becoming essential for advertisers, but currently require expertise and a dedicated team.
Why it matters: With third-party cookie deprecation looming in 2024, the partnership supports cookieless campaigns, ensuring data protection and that info isn’t transmitted outside organizations.
Our take: The evolving economic landscape necessitates that every marketing dollar be addressable and measurable.
Pinterest clearly recognizes this, with the word “advertising” coming up exactly 60 times on last week’s earnings call—and it is likely to take additional steps to court incremental ad dollars in months to come.
Go further: Read our new report, Ad Measurement Trends H2 2023, which discusses clean rooms and more.
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