Our prediction: Brands will choose live commerce as their experimental channel in 2023. Meanwhile, other emerging formats, like the metaverse, will not garner the same attention.
- The majority of internet users in Latin America know what the metaverse is, but few have actually used it for shopping.
Go further: For the full deep dive on opportunities to reach consumers in Latin America, including retail media and AVOD, see our recent Latin America Trends to Watch for 2023.