Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Livestream ecommerce takes off in Latin America

The trend: After success in the Asia-Pacific region, livestream ecommerce is quickly gaining momentum in Latin America, with 46% of the region’s surveyed respondents having used the channel to purchase products online as of April 2022, per Wunderman Thompson. This compares with just 31% in Western Europe, 45% in the US, and 58% in Asia-Pacific.

  • Consumer inability to physically see or interact with a product has long been an Achilles’ heel to broader ecommerce adoption in Latin America—a pain point that livestream ecommerce is poised to mitigate.
  • The relatively new shopping channel’s popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands.

Why it matters: Live shopping will be key to reaching new audiences, engaging shoppers, and driving online sales.

  • Product demonstrations ranked highest among the types of ads that internet users in Latin America pay most attention to when buying a product, per a July 2022 survey by Logan and mediasmart.
  • When used as part of a broader digital marketing strategy, live shopping events will enable brands to build long-term customer relationships by delivering memorable experiences through a two-way dialogue.

Our prediction: Brands will choose live commerce as their experimental channel in 2023. Meanwhile, other emerging formats, like the metaverse, will not garner the same attention.

  • The majority of internet users in Latin America know what the metaverse is, but few have actually used it for shopping.

Go further: For the full deep dive on opportunities to reach consumers in Latin America, including retail media and AVOD, see our recent Latin America Trends to Watch for 2023.