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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Location Intelligence Roundup 2019

Although real-time targeting based on someone's location is still important, in many ways, it's becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior.

In fact, more than 70% of marketers in North America in a 451 Research survey believe that "knowing how customers spend time in the real world is useful in planning marketing campaigns."

Not a PRO user? You can download a complimentary copy here.

Curated by eMarketer, this Roundup of articles, insights and interviews will help you make sense of the latest trends in location intelligence. Download this complimentary Location Intelligence Roundup 2019 to learn:

  • Why marketers are looking to location data to plan their efforts
  • Seven ways to tame location data
  • Insights from Waze and GasBuddy on location-based advertising

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