Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

The news: Major manufacturing hubs in China, including Shenzhen and Dongguan, have been put under lockdown after detecting new COVID-19 cases, per Bloomberg.

  • Toyota and Volkswagen halted production at several plants, and key Apple manufacturer Foxconn said it would suspend its Shenzhen operations until further notice from the government.
  • Trucking delays and long lines at China’s ports are compounding the issue and raising fears of a global shipping slowdown.

How we got here: While most of the world has loosened coronavirus-related restrictions, Beijing maintains a hard stance on COVID-19 outbreaks.

  • A December 2021 outbreak in Zhejiang province, another key manufacturing hub, closed factories, and strict quarantine rules made it difficult for truckers to pick up goods and access ports.
  • China averages more than 5,100 daily cases—less than one-tenth the number of new cases the US reported on Monday, per The New York Times—but more than 45 million people are under lockdown.

What this means for retailers: Many companies rely on goods manufactured in China. Even if their factories are operational, it’s getting harderand more expensiveto get goods out.

  • Wang Xin, the head of the Shenzhen Cross-Border E-Commerce Association, says the lockdowns “are creating significant disruption to the production and delivery of goods sold on major online marketplaces” like Amazon and Walmart.
  • Delays on order fulfillments could create major backups at ports across China, which could bring global shipping to a halt.
  • Freight prices, already high, are rising further: It costs at least $16,353 to ship a container of items from Asia to the West Coast as of this writing, up nearly $200 from a week ago, per data from Freightos.

Shoppers in China feel the pinch: In addition to its international impact, Beijing’s zero-COVID policy is largely hurting the Chinese economy.

  • Consumers stuck inside are unable to support local stores and restaurants, while travel restrictions have hit the hospitality industry hard.
  • Businesses face lost revenues due to shutdowns and higher commodities costs, which have lowered their margins significantly and made it more difficult to operate.

The big takeaway: The combination of war in Ukraine and manufacturing shutdowns in China has added to the challenges retailers face, making it difficult to guarantee inventory and keep prices down.

  • Inflation has changed US consumers' shopping habits as they increasingly look for ways to save money. The prospect of product shortages coupled with higher prices is likely to depress consumer sentiment even further.
  • Retailers with more muscle, like Walmart and Amazon, may be able to secure priority for their shipments, but others will have to get creative with product sourcing if they want to weather the next supply chain crunch.

Further reading: For a closer look at how China's lockdowns are affecting the tech and auto industries, check out the coverage from our Connectivity & Tech Briefing here.