YouTube is toying with its ad strategy. The platform is beefing up Shorts by including ads; it tested users’ ad tolerance by running as many as 10 unskippable ads before videos. The experiment has been a headache for users, but the central question isn't new: How many ads and ad breaks will users put up with?
My skips don’t lie: YouTube said its test of multiple unskippable ads was aimed at reducing ad breaks, according to 9to5Google.
Wherever you listen to podcast ads: YouTube and short video aren’t the only places where ad volume and placement matter. Enter podcasts.
Our analyst Ross Benes broke down these podcast ad-conomics:
More ads ≠ more money: An excess of ads can tamp down their value.
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