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BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next largest advertiser, ZipRecruiter, which allocated $13.6 million, according to Magellan AI. Geico, HelloFresh, and NBCUniversal rounded out the top five spenders in the US podcast ad market.
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