The news: Lululemon athletica raised its full-year outlook after yet another solid quarter, as demand for high-end athleisure shows no signs of softening.
Zoom out: Activewear has been a rare bright spot for retailers in Q1, with premium brands like lululemon, On Running, Vuori, and Hoka notching significant sales gains.
The big takeaway: While it helps that lululemon, On, and Hoka cater to a more affluent consumer base, they have also successfully managed to carve out reputations for both fashion and performance, enabling them to stay top-of-mind with consumers.
First Published on Jun 2, 2023
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