Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Affluent consumers don't make purchase decisions lightly. They want to get to know the company behind the products and services they buy, meaning a luxury brand's reputation is its most important asset. Diana Verde Nieto is the co-founder and CEO of Positive Luxury, a company that assesses luxury brands' commitment to social responsibility and awards qualifying brands with the Butterfly Mark. For our July report, "Affluents in France, Germany and the UK: Savvy and Demanding, Both Online and Offline," Nieto spoke with eMarketer's Karin von Abrams about how the affluent demographic—and luxury itself—has changed.
eMarketer:
How would you describe the state of the luxury market?
Diana Verde Nieto:
Luxury today is not just about the affluent consumer. Luxury is being democratized. Brands are looking at "urban luxury." It's not just about haute luxury and very high-end stuff like it used to be.