Industry Voices: Marketing in Uncertain Times with Lyft

Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.

Watch our previous "Industry Voices" videos below:

Industry Voices: Marketing in Uncertain Times with Drizly

Industry Voices: Marketing in Uncertain Times with Peace Out Skincare

Industry Voices: Marketing in Uncertain Times with Perdue Farms

Industry Voices: Marketing in Uncertain Times with Cuts

Industry Voices: Marketing in Uncertain Times with Volkswagen

Industry Voices: Marketing in Uncertain Times with LinkedIn

Industry Voices: Marketing in Uncertain Times with NBCUniversal

Industry Voices: Marketing in Uncertain Times with Expedia

Industry Voices: Marketing in Uncertain Times with Pet Plate

Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies

Industry Voices: Marketing in Uncertain Times with Nonprofit With Love

Industry Voices: Marketing in Uncertain Times with Vuori

Industry Voices: Marketing in Uncertain Times with Twitter

Industry Voices: Marketing in Uncertain Times with MercadoLibre Advertising