Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.
Watch episodes from March's Spotlight on Women Leaders series:
Industry Voices: Spotlight on Kibou's Nell Shapiro
Industry Voices: Spotlight on Dickies’ Kathy Hines
Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein
Industry Voices: Spotlight on Danone’s Sonika Patel
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