Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Major employers want to launch on-site clinics, but they'll need to prioritize employee privacy first

The data: Almost 57% of employers say they’ll consider having an on-site clinic by 2024, marking a rise from the 44% of employers who said the same when the pandemic began, per a recent Business Group on Health’s survey of 136 large US employers.

What the data means for tech-enabled primary care players: This heightened interest presents a massive opportunity for entrants like One Medical and Crossover Health to woo more employer clients.

The opportunity: Virtual care services that supplement on-site services are a smart bet to reduce employer spending.

  • Primary care entrants like Crossover Health and One Medical offer on-site clinics in combination with virtual care options.
  • Crossover Health provides on-site services like in-house labs, prescriptions, and primary care services, in addition to telehealth visits. And primary care vendor One Medical boasts the option to provide employer clients with on-site care or 24/7 access to virtual care.
  • 42% of individuals will access costly urgent care and emergency department services in the absence of telehealth, per Crossover Health.

Success so far: Crossover Health’s and One Medical’s strategies to blend on-site clinics with virtual care have paid off, as they’ve already partnered with massive employers.

  • Earlier this year, Crossover Health launched 17 new clinics near Amazon’s distribution centers across different states—and its roster of clients also includes Apple, Facebook, and Linkedin.
  • Similarly, One Medical has teamed up with Google and Lyft to offer tech-enabled primary care services.
  • Given employers' increased interest in rolling out on-site clinics by 2024, we could see entrants like One Medical diversify their portfolios and partner with smaller employers, too: One Medical claims its primary care model can work with organizations of varying sizes, for instance.

What’s next? Although more employers plan to provide on-site clinics, data transparency and privacy will need to be top-priority—or employees likely won’t use the services.

The challenge: Many employees don’t feel comfortable giving their employers access to their health information, especially if it’s unclear who owns it.

  • About 18% of US employees said they’re “not very comfortable” with their employer being able to view their personal health data, while 21% said they’re “not at all comfortable,” per an April 2021 Ipsos survey.

The bottom line: Employers will need to partner with primary care vendors that place a heavy emphasis on safeguarding patient data.

  • For example, entrants like One Medical assure workers of patient data confidentiality from their employers, which could relieve employee anxieties about using on-site clinics.