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Key stat: Nearly 96% of advertisers worldwide will include attention-based metrics in at least some of their media buys this year, according to May data from DoubleVerify.
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Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..." Data was provided to Insider Intelligence by DoubleVerify.
Methodology: Data is from a May 2023 DoubleVerify report titled "Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving." 406 advertisers and 404 publishers worldwide were surveyed during February 2023.
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