Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet. Conviva found that 65% of streaming OTT viewing occurred on these devices in Q3 2020, compared with 10% on mobile and 5% on tablets.
But in 2021, more OTT video should occur on mobile for three reasons. First, ad-supported video-on-demand (AVOD) platform revenues are expected to grow. Second, people will begin to move around more post-pandemic, which should increase mobile viewing. Finally, better cellular networks, including early 5G, and better download options will make the mobile viewing experience better.
eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.