Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The Challenges of Personalization

Many haven't fully realized the technology's potential just yet

For most marketers, personalization is essential to delivering a good customer experience.

In fact, more than nine in 10 US senior decision-makers surveyed by customer experience agency Verndale from November 2017 to January 2018 said so.

Still, many (84%) also agreed that the technology's potential has not been fully realized just yet.

What's more, 91% acknowledged that their company needs to improve upon its personalization capabilities. And more than half said their organization "often fails to deliver the personalization ... customers crave."

But respondents were aware of which areas they need to improve on. Which is good, since a personalization failure can certainly be costly.

More than four in 10 said they need more real-time data and insights, and almost as many felt they need to gather more customer data. Investing in more advanced technology, like artificial intelligence (AI) and machine learning, and improving web content management were other key areas of focus.

Separate data from Sailthru mirrors this sentiment—to achieve personalization, marketers need resources. Among the many challenges mentioned in the firm's survey, a plurality of UK and US marketers—roughly four in 10—said one of the leading barriers to meeting their goals was a lack of resources, such as time, people and money.