Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Marketing Beyond the Screen

Using Voice Technology to Boost Brand Engagement

Download
Share
About This Report
As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
Table of Contents

Phrases like “Hey, Siri,” “Hey, Alexa” and “OK, Google” are quickly becoming part of our everyday lexicon. As more consumers become comfortable with digital voice assistants, smart speakers and other voice-first devices, more companies are looking to leverage voice control technology to their advantage.

For marketers, voice-activated hardware and software presents a cornucopia of opportunities to engage target audiences in more personalized and frictionless ways. This report examines the implications of voice control, the hurdles to adoption for both consumers and marketers, as well as some early experiments. It also offers first steps to consider when planning a voice strategy.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

17charts

Reliable data in simple displays for presentations and quick decision making.

21expert perspectives

Insights from industry and company leaders.

Table of Contents

  1. Talking Is the New Typing
  2. Recognizing the Potential
  3. Understanding Voice Control
  4. Voice Search Is the Gateway to Discovery
  5. Optimizing for Voice Search
  6. Advertising Still Limited
  1. How Much Is That Skill Being Used?
  2. Is Voice Shopping Ready for Prime Time?
  3. Guiding the Shopper’s Journey
  4. Reducing Friction in Customer Service
  5. What’s Holding Voice Back?
  6. Getting Started with Voice: Considerations for Marketers
  1. Key Takeaways
  2. eMarketer Interviews
  3. Read Next
  4. Sources
  5. Media Gallery

Charts in This Report

Interviewed for This Report

Gina Garrubbo
National Public Media
President and CEO
Interviewed May 1, 2018
Meg Goldthwaite
NPR
CMO
Interviewed May 1, 2018
Doug Robinson
Fresh Digital Group
CEO
Interviewed May 22, 2018
Preston So
Acquia
Director, Research and Innovation
Interviewed May 9, 2018
Mark Book
Digitas LBi
Senior Vice President, Digitas Studios
Interviewed May 16, 2018
Lynne Capozzi
Acquia
CMO
Interviewed May 9, 2018
Robyn Cauchy
Gale Partners
Director, Consumer Experience and Consumer Insight
Interviewed April 5, 2018
Dylan Collins
SuperAwesome
CEO
Interviewed March 15, 2018
Bob Dunfee
Smart Communications
Vice President, Product Marketing
Interviewed March 15, 2018
Varun Gudiseva
Tapad
Vice President, Commercialization
Interviewed May 15, 2018
Christopher Lundquist
SapientRazorfish
Vice President, Strategy and Consulting
Interviewed April 23, 2018
Jeff Malmad
Mindshare North America
Managing Director, Head of Life+
Interviewed May 18, 2018
Allen Nance
Emarsys
CMO
Interviewed April 17, 2018
Susan Panico
Pandora
Senior Vice President, Strategic Solutions
Interviewed April 12, 2018
Chris Papaleo
Hearst
Executive Director, Emerging Technology
Interviewed May 21, 2018
Nick Pino
TechRadar
Senior Editor, Home Entertainment
Interviewed May 17, 2018
Tom Sepanski
Landor
Director, North America, Verbal Identity and Naming Practice
Interviewed May 17, 2018
Preethy Vaidyanathan
Tapad
Chief Product Officer
Interviewed May 15, 2018
Brian Walker
AE Marketing Group
CEO
Interviewed April 17, 2018
George Wright
Smart Communications
CEO
Christopher Neff
The Community
Senior Director, Innovation
Interviewed April 10, 2018

authors

Victoria Petrock

Contributors

Caroline Cakebread
Junior Analyst
Jaimie Chung
Associate Product Manager
Sean Creamer
Reporter
Chris Keating
Research Director
Man-Chung Cheung
Research Analyst
Jennifer Pearson
VP, Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client