Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Marketing and retail AI applications pay off for brands

AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.

And it’s making a difference. More than 80% of IT professionals in marketing and sales worldwide believed AI led to a reduction in costs, with more than a quarter (27%) reporting a decrease of 20% or more, per a June 2021 survey by McKinsey & Company.

Many marketers already implement AI without knowing it—using certain email automation workflows or generating keywords, for example. In other words, they’re using AI to help complete tasks.

Close to half (46%) of financial services marketing leaders in France, Italy, the UK, and the US believe marketing AI investments can lead to a revenue lift of 30% to 69%, according to a January 2021 survey by Persado.

The key to driving revenues and decreasing cost with AI lies in a strategic, integrated approach—for example, implementing tools that generate cross-platform insights alongside those that provide product recommendations and handle programmatic buying.

  • Marketing, among all company functions, has the most to gain from AI, according to Harvard Business Review, with applications like improving the accuracy of sales forecasts and ad targeting.
  • Three of the top five AI objectives are marketing-oriented, according to a global 2020 Deloitte survey of early adopters:
  1. Enhancing existing products and services
  2. Creating new products and services
  3. Improving relationships with customers