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Mcommerce Forecast 2021

What’s Driving Growth and What It Means for Retail

About This Report
US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.
Table of Contents

Executive Summary

Although the pandemic accelerated the shift to mcommerce, its rapid growth will not end with the return to normal. If anything, people are more willing to try mcommerce innovations than they were two years ago.

How big is mcommerce, and how big will it become?

US retail mcommerce sales grew at 41.4% in 2020 and will grow another 15.2% in 2021, to reach $359.32 billion. Annual sales should nearly double between now and 2025.

What changes are driving mcommerce growth?

The pandemic accelerated existing trends toward daily purchases, such as consumer packaged goods (CPG), food delivery, and groceries. New technologies, such as AR, 5G, and more seamless buying through one-touch systems like Apple Pay or Google Pay, will continue to drive growth in the future. New channels—including social commerce, live shopping, and influencer direct selling—will also spur growth.

What does this forecast mean for retailers?

The rapid growth of mcommerce puts it at the center of retail strategies and changes the relationship between retailers and customers. Retailers will need to build relationships with mobile-first platforms, such as social media companies, Google, Instacart, and influencer platforms where mobile audiences are. At the same time, they need to learn how to build a mobile customer experience that increases engagement.

WHAT’S IN THIS REPORT? This report examines our forecasts for mcommerce sales in the US and explains some of the factors driving that growth and what it means for retailers.

KEY STAT: US mcommerce will nearly double its share of total retail sales between 2020 and 2025.

Here’s what’s in the full report


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Reliable data in simple displays for presentations and quick decision making.

6expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Introduction: Mcommerce Moves to the Center of Commerce
    3. Sizing the Opportunity: Mcommerce to Double Its Share of Retail Sales by 2025
    4. What’s Driving the Rapid Growth of Mcommerce?
    1. What Does the Rapid Growth of Mcommerce Mean for Retail?
    2. Key Takeaways
    3. Insider Intelligence Interviews
    4. Read Next
    1. Sources
    2. Media Gallery

    Charts in This Report

    Interviewed for This Report

    Jason Goldberg
    Chief Commerce Strategy Officer
    Interviewed June 15, 2021
    Michelle Grant
    Senior Manager, Strategy and Insights, Retail and Consumer Goods
    Interviewed June 16, 2021
    Michael Jaconi
    Co-Founder and CEO
    Interviewed June 4, 2021
    Miya Knights
    Global Content Strategist
    Interviewed June 4, 2021
    Lexi Sydow
    App Annie
    Head of Insights
    Interviewed April 19, 2021
    Amber Venz Box
    Interviewed June 28, 2021


    Yoram Wurmser


    Bianca Carasus
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Blake Droesch
    Junior Analyst
    Chris Keating
    Director, Research
    Brian Lau
    Digital Apprentice
    Cindy Liu
    Senior Forecasting Analyst
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