Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Mcommerce is the powerhouse of US ecommerce

  • Mcommerce is driving most of the growth in online sales. Of the $96.87 billion extra spent on ecommerce in the US this year, mcommerce will contribute 61.4%. The channel hasn’t escaped the wider slowdown in ecommerce, but sales via mobile devices are still growing at twice the rate of sales via desktop devices.
  • We forecast mcommerce sales will rise 13.8% in 2023 to $491.14 billion. That’s compared to 6.1% growth in laptop and desktop ecommerce sales. Growth will accelerate next year—when mcommerce sales will surpass $500 billion for the first time.
  • In five years, almost half of all US online sales will be made via mobile devices. Mcommerce will have a 43.2% share of ecommerce sales by the end of 2023—and that share will reach 49.8% by 2027. Mobile is also gaining share of overall retail: By 2027, 10% of all US retail sales will be made via mobile devices.
  • Retailers need to adopt a mobile-first approach. As the balance shifts in the ecommerce market, retailers need to put mobile front and center of their strategies. They should leverage data-driven insights to offer personalized, convenient shopping experiences—and prioritize in-store mobile integration—to cater to the fast-evolving needs of mobile-savvy consumers.