Last year upended advertisers' plans, and made it more important than ever for them to focus on flexible and accountable ad channels. Digital media fit that bill, and even as traditional media spending in the US dropped by more than 18%, we estimate that digital ad investments kept increasing at double-digit rates.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.
Watch this webinar, made possible by PwC, and explore:
11 Times SquareNew York, NY 100361-800-405-0844