Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Meet the Analyst: US Digital Ad Spend Outlook | On-Demand

Made Possible by PwC

Last year upended advertisers' plans, and made it more important than ever for them to focus on flexible and accountable ad channels. Digital media fit that bill, and even as traditional media spending in the US dropped by more than 18%, we estimate that digital ad investments kept increasing at double-digit rates.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.

Watch this webinar, made possible by PwC, and explore:

  • Which digital media channels held strongest during the pandemic, which will grow fastest this year, and why you might want to invest in them
  • Why video continues to drive digital spending increases, and where advertisers should allocate those budgets
  • What's behind the increasing interest in retail media and ecommerce channel advertising and what does it mean for your brand
  • What you should know about traditional media as a channel, including linear TV as the economy recovers
  • Plus! Ravi Patel, a CMO advisory director and product lead at PwC joins the conversation