Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up. This will force the regional giant to ramp up investments to maintain—and grow—market share.
Mercado Libre continues to benefit from consumers’ embrace of ecommerce in Latin America. Digital buyers are diversifying their purchases across a wider range of product categories on the platform—chiefly consumer packaged goods (CPG) and groceries, per Mercado Libre’s Q1 2022 earnings call.
Mobile will propel future growth. Mcommerce sales will continue to eat up a larger share of Mercado Libre’s total digital revenues, representing more than three-quarters (76.1%) of its regional business for the first time this year. That’s 15.2 percentage points higher than mcommerce’s total share of retail ecommerce sales in Latin America.
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