The news: Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
Arguably the most important element: Eligible creators will receive 55% of the revenue from both of these new ad formats, which is critical at a time when social platforms are competing to keep creators on their platform—and money talks.
Will it work? These new ads could change consumption habits of Reels ever so slightly.
The big takeaway: Meta needs to balance user experience with monetization, and this update—not to mention its new Instagram ad placements—makes that balancing act even more critical.
11 Times SquareNew York, NY 100361-800-405-0844