The news: Stephane Kasriel, head of Meta-owned digital wallet and fintech unit Novi, tweeted that a limited number of US-based WhatsApp users can now send and receive money using Novi. Novi—which uses the stablecoin Pax Dollar (USDP)—began testing transfers between the US and Guatemala in October. The feature will let users access Novi and initiate transfers directly within WhatsApp.
Key context: Developers first speculated about a Novi-WhatsApp link in early November when they discovered code in a WhatsApp beta version that pointed to a potential peer-to-peer (P2P) payments offering in the US. At the time, we predicted that this could mean Meta plans to bring all its payments offerings under the Novi brand amid a push to bolster payments revenues.
Novi was intended to launch with Meta-backed digital currency Diem (formerly known as Libra), but regulatory and technical missteps with the project likely led the unit to use USDP instead. However, former Novi head David Marcus said Meta still intends to launch Novi with Diem after the digital currency receives regulatory approval.
The opportunity: Novi’s integration with WhatsApp can help Meta make inroads in US peer-to-peer (P2P) payments and cryptos.
The bigger picture: The US is plodding toward crypto-specific regulations: Most recently, executives from major crypto exchanges appeared before Congress to promote the opportunities that digital currencies can offer. Proper regulation can make crypto payments safer and more viable for consumers and could help spur growth for solutions like Novi.
Related content: Check out our “Blockchain in Payments” report to learn about payment use cases for cryptos as well as challenges that still remain in the emerging sector.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844