Bulking up: Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
Right time, right place: For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
Choices, choices: The latest additions to Instagram give advertisers a bevy of options for reaching users.
Let it scroll: To promote its TikTok-like product, Reels, Meta has added post-loop short-video ads that run in between Reels videos.
Help wanted: These new features will give Meta a much-needed revenue injection.
Rocky road ahead: We forecast that Meta’s worldwide ad revenues would reach nearly $130 billion this year.
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