The news: Meta has announced plans to roll out a generative AI product that can be used to create ads for its platforms by the end of the year, per a statement from CTO Andrew Bosworth.
Meta and AI: The tech giant was slow to seize on the AI trend, still reeling from shrinking ad revenues and floundering on how to pursue its metaverse dream. The new product from the company’s recently formed AI team will attempt to reduce the barrier to advertising on Meta’s platforms.
But be warned: Generative AI is promising for a lot of brands, but Meta’s murky history of disobeying rules and fudging metrics means it will have to overcome a huge trust hurdle to get brands comfortable with using these new tools. When the product eventually launches, brands will have to ask themselves if the benefits outweigh the risk of litigation.
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