Despite the fact that Meta has bulked up its ad offerings quite a bit this year, its ad revenues were down nearly 4% in the third quarter.
Adding to the toolbox: 2023 may bring better results, especially if Meta keeps its focus on growing its ad business with tools like Advantage+, which the company rolled out last week.
Advantage+ uses machine learning and automation to help marketers personalize ads for the platform. Here’s how it works in three steps:
1. With Advantage+, advertisers can create 150 creative combinations at once with a single shopping campaign.
2. By combining new and existing audiences under one campaign, Advantage+ makes it easier to prospect and retarget customers all at once.
3. Advantage+ delivers the highest-performing ad variation to the highest-value shoppers, while automated optimization ensures campaigns continue to get better at matching people with the right ad at the right time.
The next big thing? Meta isn’t the only one leaning into automation to win over more advertisers.
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