The news: Meta is advancing plans for ad-free subscriptions, targeting especially its European user base, as big online platforms prepare to meet a crucial deadline under the EU's Digital Services Act (DSA).
Why it matters: While the specifics remain hazy, the implications of this pitch to regulators cannot be overstated.
Beyond Meta: It’s not just Meta looking to diversify its business model a tad.
Our take: The industry's tilt toward ad-free versions emphasizes the importance of user experience and data privacy in today's digital era—and could also herald an evolution in social media monetization.
Go further: We covered the implications for advertisers when this news was initially rumored in September; read that here.
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