The news: Meta CEO Mark Zuckerberg on Thursday mapped out a super app-like vision for WhatsApp that would enable consumers in Brazil to find, message, and buy something from a business all within the same chat.
Monetization is hard: The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues—though how the company plans to generate revenue from the feature remain hazy.
The big takeaway: Amid Meta’s current challenges with advertising, it is hardly surprising to see it reimagine WhatsApp as a super app that consumers turn to for everything from messaging to commerce.
Go further: Read our Future of Meta report.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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