Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Microsoft, Epic enable generative AI to be used in EHRs

The news: Epic and Microsoft are partnering to enable health systems to integrate Microsoft's OpenAI Azure Services—which include ChatGPT and GPT-4 capabilities—into their electronic health records (EHRs).

  • Some of Epic’s health system customers are testing the tech’s ability to draft doctors’ messages to patients.
  • Later, hospitals will see if generative AI can work with Epic’s data visualization software to identify areas for operational improvement.

Why it matters: As hospitals look to reduce administrative burden, digital health companies and Big Tech players have been rushing to develop generative AI tools or roll ChatGPT and GPT-4 capabilities into their products.

It was only a matter of time before EHR vendors started to do the same.

  • Some health systems are already piloting the Epic-Microsoft generative AI integration to create automatic responses to patients’ online questions.
  • It’s expected to be a time saver for physicians. The number of online messages from patients increased by more than 150% at the onset of the pandemic, per Epic data.
  • eClincalWorks, another EHR developer, is also integrating its system with ChatGPT and Azure OpenAI Service. The combined tech will aim to help physicians gather only pertinent patient information in the EHR and summarize clinical visits.

Yes, but: Azure OpenAI is a product offering on Azure. Health systems that don’t run their Epic EHRs on the Microsoft Azure cloud platform won’t be able to access the integrated AI tools.

Microsoft could be leaning on its lead in the generative AI race—and its strong ties with Epic—to reel in more healthcare cloud customers.

  • Microsoft is an exclusive partner of OpenAI, having reportedly invested around $13 billion in the company.
  • The Big Tech firm may be banking on its tie-ups with Epic—the predominant EHR vendor in US hospitals—to gain ground on Amazon Web Services (AWS) in the healthcare cloud market.
  • More health IT vendors use AWS (57%) as their primary cloud provider than Azure (41%) or Google Cloud Platform (2%), per a December 2022 report from KLAS.

This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.