Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Microsoft, Gopuff are latest to trigger layoffs, but tech’s hiring boom continues

The big layoff trend: Microsoft, Gopuff, and Twitter are the latest tech companies to announce job cuts amid the rising din of industry turmoil.

As of this week, over 28,000 tech workers at more than 150 companies have been cut from their roles since the beginning of the year, per Crunchbase.

The ones to watch: Despite saying that its sub-1% layoff announcement is part of annual restructuring and not tied to the economy, Microsoft already slowed hiring in May as a reaction to market conditions.

  • Delivery startup Gopuff is cutting 10% of its workers and closing 76 warehouses.
  • Twitter is in a hiring freeze and laid off 30% of its hiring acquisition team.
  • After announcing plans to cut 10% of its workers, Tesla recently laid off 229 Autopilot workers and closed its San Mateo office.

Workforce cuts, by the numbers:

Hiring is still strong: One may think the barrage of job cuts spells doom for tech workers. However, labor statistics paint a brighter picture for the industry.

  • This is especially true for software developers and engineers sought by about a third of all job postings, according to a CompTIA report, per ZDNet.
  • There were 204,084 jobs ads for software developers and engineers in June, an increase of over 77,000 from April.
  • The report also showed that the 2.2 million tech job postings so far this year represents a 52% YOY increase.

What’s next? With tech giants like Google and Meta announcing hiring freezes, more layoffs could be on the way. But the longer-term outcome for the industry will likely be a mixed bag.

  • Although layoffs are happening across the board, sub-sectors like cybersecurity, fintech, proptech, and ecommerce are especially affected.
  • In an effort to keep operations humming until the economy recovers, we may see firms hire more contract, temporary, and part-time workers.
  • Many companies will likely still continue hiring but will be more selective about specific roles, with little broad workforce expansions happening.
  • The layoff trend will also likely ease The Great Resignation’s hold on the tech industry and curb Big Tech’s real estate expansion plans.