The news: As global PC sales decline and distributed work shifts to the cloud, Microsoft is faced with the challenge of innovating to drum up adoption, per The Register.
Why it’s worth watching: Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
Ad-supported Windows PCs around the corner: Microsoft has already peppered Windows 10 and Windows 11 user interfaces with a slew of ads for apps and services. The move has led to some fallout, especially for business customers.
What’s next? Qualcomm predicted that 2024 would be the year for Windows on Arm. This could mean more-affordable PCs with all-day battery life, comparable to Chromebooks, that are ideal for consumers and the educational market.
What’s the catch? Ad-supported PCs aren’t a good fit for the educational market or for corporate users. Given that Chromebook sales are cratering, it may not be a good market for Microsoft to expand into now.
Trendspotting: Microsoft isn’t the only company considering advertising to expand revenues. Apple has started showing more ads in the App Store.
This article originally appeared in Insider Intelligence'sConnectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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