Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

A Microsoft report on Gen Z and millennial workers is a lesson for Big Tech

The news: A report from Microsoft found that the spirit of the Great Resignation is still alive among younger demographics.

  • A survey of 20,000 employees from 11 countries found that 52% of Gen Z and millennial workers are considering changing employers this year, per CNBC.
  • One reason is a belief that “learning requires leaving,” with 55% saying that changing companies is the “best way” to develop their skills.
  • 73% said they would stay at their jobs if it were easier to change roles internally.
  • The report also found that 76% of Gen Z and millennials aspire to be their own boss, compared with 63% of Gen X and older generations.

Why it’s worth watching: The report coincides with a push underway at Google and Meta to cut costs including by reducing staff. Instead of overtly enacting mass layoffs, the companies are slashing divisions, often giving affected employees narrow windows of opportunity to find internal positions in other departments or get axed.

  • Meta will be cutting expenses by at least 10% over the next few months and giving some employees as little as 30 days to find new jobs if their previous roles were eliminated.
  • Meanwhile, Google just slashed its innovation incubator, Area 120, in half, requiring those working on now defunct projects to find another role within the tech giant by January 2023 or be terminated.
  • This summer, Google’s parent Alphabet CEO Sundar Pichai urged employees to enact a “simplicity sprint” and be more “entrepreneurial,” which came in the wake of more stern warnings from Meta CEO Mark Zuckerberg.
  • One Google employee told Vox that even if the calls for more productivity don’t result in greater efficiency, it’s effectively halting workers from asking for more benefits.

A lesson plan: The present Meta and Google cuts may be more about trying to please Wall Street investors than a sign of genuine dissatisfaction with worker productivity. Yet these companies will have to grapple with consequences from the abrupt shifts in organizational culture long after quarterly reports are dissected.

  • Dimming the appeal of employment at Big Tech will likely result in the loss of talented techies and make promising prospective applicants reluctant to come aboard.
  • At the same time, these companies will continue to struggle with an underlying skills deficit that threatens innovation, as workers face an uphill battle to stay current with rapidly changing technologies.
  • Microsoft’s study shows an avenue to address the issue. Even though workers are presently hesitant to ask for benefits, offering robust upskilling opportunities would help both retention and productivity.
  • By investing in the growth of existing employees, companies can retain the talent they need to push the needle on innovation and simultaneously foster entrepreneurship.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.