Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Microsoft reportedly launching crypto wallet despite industry turmoil

The news: Microsoft will reportedly launch an Etheruem-based crypto wallet for its Edge browser, according to The Verge. Microsoft has been testing the crypto wallet internally in recent months, and screenshots of the wallet leaked online last week.

The wallet will let users store Ethereum and Ethereum-based tokens, which customers can purchase directly from Coinbase and MoonPay, and transact with them wherever cryptos are accepted. The wallet can also connect to decentralized apps, making it easier to access NFTs and other Web3 services.

The bigger picture: The crypto industry is trying to recover from a bruising 2022, but the recent collapse of three major crypto-friendly banks has thrown the space into an even more precarious position.

  • Crypto firms are scrambling after crypto-friendly Silvergate Bank, Signature Bank, and Silicon Valley Bank (SVB) all collapsed this month.
  • And the banking crisis had ripple effects across payments. Circle’s USD Coin (USDC) has lost roughly $8 billion of its market cap since it revealed that $3.3 billion of its reserves were tied up with SVB.

All of this has made it increasingly difficult for US crypto firms to bank and operate in the country. And while Microsoft and payment providers like Mastercard aren’t giving up on crypto payments’ potential, Microsoft may delay its crypto wallet launch until the industry is a bit more steady.

Why Microsoft is still making this bet: Despite laying off its metaverse team in February—four months after its creation—Microsoft sees value in connecting the Edge browser to Web3.

Microsoft has been beefing up the browser by adding things like BNPL financing options and a Bing button extension. Launching a crypto wallet could open up the browser to more use cases and payments volume—as well as cross-sell marketing opportunities to crypto-enthused consumers.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.