In the Middle East and North Africa, social media wins the most digital ad dollars

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Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in. This number falls far below the US figure, however: We estimate that US marketers spent nearly $46 billion on social network advertising last year.