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Millennials and Healthcare

What Marketers Need to Know About the Largest US Generation

About This Report
Digital-savvy millennials are demanding a digital-first approach to accessing health and wellness information, as well as healthcare services. They’re trusting family, friends, and social media for medical advice, almost more than doctors.
Table of Contents

Report Snapshot

Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, tailored relationships with this cohort—and to put digital tools at the center of those efforts.

Key Question: How are millennials accessing healthcare now, and how will that affect marketers?

KEY STAT: A majority of millennials turn to digital spaces for health information and advice. They’re very engaged in their health and wellness, using wearables and mobile health apps for fitness and monitoring purposes.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Millennials are healthy—but not necessarily happy.
  3. Where are millennials going for health advice?
  1. Which digital health tools are a must for millennials?
  2. What does all this mean for healthcare marketers?
  3. Sources
  1. Media Gallery


Lisa Phillips


Jeane Han
Senior Researcher
Rajiv Leventhal
Analyst, Digital Health
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