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Millennials shop on mobile and during weekdays

Article by Sara Lebow  |  Oct 24, 2022
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Millennials shop on mobile and during weekdays
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Millennials
Digital Shoppers & Buyers
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

When and How Do US Millennial Digital Shoppers Shop? (% of respondents in each group, 2019 vs. 2022)
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Beyond the chart: We forecast that 97.9% of US digital shoppers will browse and research products on mobile devices this year, up from 93.8% in 2019. The mobile shopper base will reach 233.1 million in the US this year.

More like this:

Ready yesterday’s Chart of the Day here.

Methodology: Data is from the September 2022 CouponFollow "Millennial Shopping Habits: Trend Report 2022." 1,257 US internet users ages 25-40 were surveyed online during February 2022. The final sample had slightly more females than male respondents, with income ranges up to $200,000. CouponFollow is a digital coupon site.

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