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Millennials shop on mobile and during weekdays

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

Beyond the chart: We forecast that 97.9% of US digital shoppers will browse and research products on mobile devices this year, up from 93.8% in 2019. The mobile shopper base will reach 233.1 million in the US this year.

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Ready yesterday’s Chart of the Day here.

Methodology: Data is from the September 2022 CouponFollow "Millennial Shopping Habits: Trend Report 2022." 1,257 US internet users ages 25-40 were surveyed online during February 2022. The final sample had slightly more females than male respondents, with income ranges up to $200,000. CouponFollow is a digital coupon site.